Há ocasiões que exigem rapidez e uma postura direta para fechar negócios. Por outro lado, também existem campanhas que demandam paciência e conteúdos mais trabalhados, ricos e variados. É para dar conta de possibilidades assim que surgiram estratégias como as que veremos neste artigo.
O planejamento do marketing digital é o primeiro passo para iniciar qualquer ação de divulgação no ambiente online, seja nas ferramentas de busca, nas redes sociais, etc. Quando uma empresa vai iniciar uma campanha para divulgar um produto, serviço ou mesmo reforçar o valor da marca, fazer uma ação baseada no “achômetro” e sem uma […]
Marcas conscientes estão redefinindo suas estratégias para garantir que cada etapa, desde a produção até a entrega, seja pensada de forma a reduzir desperdícios, apoiar comunidades e gerar um impacto positivoduradouro.
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